Marketing Data Analyst (B2B Audience & Segmentation)

B2B Audience Strategy & Data Analyst This role sits within a data and marketing operations function focused on building and optimising B2B audience strategies. The position plays a key role in developing data-driven segmentation, targeting, and measurement approaches that improve marketing effectiveness and support commercial growth. The role acts as a bridge between advanced analytics, marketing operations, and commercial teams, translating complex data outputs into clear, actionable audience strategies.

It also works closely with external data and marketing partners to enhance audience quality, enrichment, and activation capabilities. This is a highly collaborative role with a strong focus on turning data into practical marketing outcomes, improving targeting precision, and driving smarter decision-making across B2B campaigns. Key Responsibilities Develop and own the B2B audience segmentation and targeting strategy Translate advanced analytics outputs into actionable marketing and audience insights Build, analyse, and maintain audience segmentation models to support commercial growth Partner with marketing operations to ensure accurate campaign activation and measurement Collaborate with commercial and marketing teams to align audience strategy with business objectives Work with external data providers and marketing partners to improve data quality and integration Ensure data governance, compliance, and ethical use of customer and prospect data Identify opportunities to improve targeting and identify high-value B2B audiences Support optimisation of campaign performance through data-driven insights Required Skills & Experience Experience in data strategy, audience planning, marketing analytics, or insights (B2B preferred) Strong experience in segmentation, modelling, and audience development Ability to translate complex data into clear business and marketing recommendations Experience working with cross-functional stakeholders and external data partners Strong understanding of marketing and customer data ecosystems (CRM, CDP, DMP, cloud platforms) Comfortable working in data-led environments with commercial objectives Desirable Skills SQL and Python experience for data analysis and automation Experience with data pipelines, reporting tools, or marketing analytics platforms Exposure to GCP or similar cloud data environments Experience working with marketing operations teams or campaign activation processes Working Style This is a hybrid role requiring regular onsite collaboration to support cross-functional planning, data alignment, and stakeholder engagement.

The environment is fast-paced and data-driven, with a strong focus on turning insights into measurable business impact.