Marketing Communications Manager

OperationalDeveloping and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local prioritiesAligning with the business requirement and deliver marketing & communication tools through internal team, studio and agenciesCreating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.Tracking effectiveness of various campaigns and course corrections as requiredManaging communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assetsLeading the planning and implementation of PR and initiatives related to the brandImplementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc. Key Requirements Marketing, Branding, Communications, or a related field like Product Manager, Brand Manager, etc. Prior experience in a similar role with proactive approach & team management skills.

Exceptional verbal & written communication skills. High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.Analytical and solution driven approach in favour of the business requirement Has excellent interpersonal skills and are adept at building relationships with different stakeholders.Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc.Must have exceptional presentation skills and fair hands on PPT, XLS, DOC, and good sense of creativity outcomeMust have knowledge of offset, digital, different types of media printing knowledge Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materialsCoordinate with vendors and various agencies for activity planning and execution of packaging, photoshoot, ad films, media planning, exhibitions, activations, etc.Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel. Strong knowledge of content development and SEM.

Performance MeasuresKey Result AreaKey Performance IndicatorsOperational Efficiency & Improving ProductivityOverall increase in brand visibility, brand preference and brand consideration through effective marketing communications.Faster execution of design, development of promotional materials including Films, brochures, packaging, and collaterals while ensuring quality and precision.Category understanding and team coordination with best TAT and Timely delivery of assigned workTeam management skills with maximum output from the given resources and rapport management with internal stakeholdersDrive projects at regular intervals within timelines with best output