Brand Strategist & Creative Director

Job Description: Brand Strategist & Creative DirectorExperience15+ years of overall experience in brand strategy, creative leadership, and integrated marketing for B2C & B2B / technology-driven organizations

Role OverviewWe are seeking a Brand Strategist & Creative Director to own and elevate our brand presence across all digital and marketing touchpoints. This is a highly hands-on leadership role responsible for defining brand strategy, directing creative execution, driving demand generation, and aligning marketing operations with business goals.The ideal candidate will combine strategic thinking, creative excellence, and operational rigor, with deep experience in technology-led branding, AI-driven marketing, and automation-led growth in the US market.A core expectation of this role is the ability to leverage AI/LLMs and automation to deliver measurable improvements in marketing efficiency, campaign velocity, and pipeline impact.Candidates with prior experience in the US market across transportation, tourism, hospitality, or tour operations domains will be given a strong preference.

Key Responsibilities1. Brand Strategy & PositioningDefine, evolve, and own the company's brand strategy, brand architecture, messaging framework, and visual identity Ensure consistent brand voice and storytelling across all channels including website, campaigns, content, and sales assets Lead brand research, competitive positioning, and market insights for B2B technology audiences

• Creative Direction & Content LeadershipAct as the creative owner for all marketing outputs-campaigns, websites, videos, images, presentations, and sales enablement assets Translate business objectives into high-impact creative concepts and campaign narratives Lead creative production for: Brand and explainer videos Campaign visuals and ad creatives Website UI banners, visual storytelling, and assets Maintain quality, originality, and consistency across all creative deliverables
• Digital Campaigns & Demand GenerationOwn end-to-end digital campaign planning and execution, from strategy to delivery in the US market Drive organic and paid lead generation efforts aligned to pipeline and revenue goals Plan, execute, and optimise: Website organic lead generation (SEO/GEO-driven) Paid media campaigns across Google, Meta, and LinkedIn Collaborate closely with sales and leadership to align campaigns with GTM priorities Leverage AI and automation to improve key performance metrics, including: Reduction in Cost per Lead (CPL) Improved conversion rates across funnel stages Faster campaign launch and optimization cycles Increased campaign scalability and efficiency
• Website & Marketing OperationsOwn the company website as a primary growth engine Conversion optimisation Content strategy SEO/GEO performance Manage website updates, landing pages, and campaign integrations using WordPress Lead marketing operations through HubSpot Marketing Hub, including: Campaigns Email workflows Lead scoring and attribution Reporting and dashboards Implement AI/LLM-driven workflows to: Scale content creation (blogs, landing pages, ad creatives) Enable personalization and audience segmentation Automate lead nurturing and lifecycle marketing Drive measurable outcomes such as: Improved website conversion rates Higher MQL to SQL conversion Reduced manual effort and faster turnaround time
• Analytics & Performance ManagementTrack and analyse campaign and website performance using: Google Analytics (GA4) Looker Studio HubSpot analytics Translate data into insights and continuous improvement actions Utilize AI-driven analytics to: Enable predictive insights and performance forecasting Optimize channel spend and budget allocation Own and report on KPIs including: Marketing-attributed revenue and ROI Funnel conversion metrics Campaign efficiency and velocity
• Project Delivery & Stakeholder ManagementOwn project timelines, creative workflows, and campaign delivery from concept to launch in the US market Collaborate with internal stakeholders including leadership, sales, product, and external partners Ensure on-time, on-brand, and high-quality delivery across multiple concurrent initiatives

Required Skills & ExpertiseStrategic & Functional ExpertiseBrand strategy & brand management Creative direction and visual storytelling Digital campaign strategy and execution Website organic lead generation Paid media lead generation SEO / GEO understanding and implementation Marketing operations and automation End-to-end project delivery Stakeholder management and executive communication Mandatory: Hands-on expertise with AI tools, Large Language Models (LLMs), and AI-driven marketing workflows Mandatory: Proven track record of using AI/automation to deliver measurable business outcomes, such as: Reduction in Cost per Lead (CPL) Improved conversion rates Faster campaign deployment cycles Increased content production efficiency

Tools & Platforms (Hands-on Experience Required)HubSpot Marketing Hub HubSpot CRM WordPress CMS Google Ads Meta Ads Manager LinkedIn Campaign Manager Google Analytics / GA4 Looker Studio Canva Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects - or equivalents) AI-powered tools and platforms (e.g., ChatGPT, generative AI tools, marketing automation platforms) - mandatory

Leadership ExpectationsStrong ownership mindset with the ability to operate both strategically and tactically Mentorship of internal creative, content, and marketing team members Clear communicator who can influence senior stakeholders and business leaders High attention to detail with a bias toward execution and measurable outcomes Data-driven mindset with accountability for KPIs and business impact Ability to translate AI/automation capabilities into tangible revenue and growth outcomes

Nice to HaveExperience in software development, SaaS, or IT services branding Experience working in high-growth or scale-up environments Exposure to ABM (Account-Based Marketing) and enterprise B2B campaigns Experience in the US market within transportation, tourism, hospitality, or tour operations domains will provide a strong competitive advantage