Dam Librarian
Publicis Production
Job Description
Role Overview:The DAM Lead will be responsible for overseeing the end-to-end management of digitalassets, ensuring their effective storage, organization, accessibility, and governance. This rolebridges creative production teams and technology, enabling efficient workflows andmaximizing the value of creative assets.Key Responsibilities:Digital Asset Management Strategy:Develop and implement strategies for the organization, storage, and retrieval of digitalassets to support creative production workflows.Collaborate with stakeholders to define metadata structures, tagging systems, and asset lifecycles.System Administration:Oversee the maintenance, configuration, and optimization of the DAM platform.Manage permissions, user roles, and access controls to ensure data security and compliance.Workflow Integration:Work with creative, marketing, and production teams to integrate DAM solutions into existing processes.Provide training and documentation to ensure smooth adoption by end-users.Asset Quality Control:Monitor asset uploads for adherence to guidelines, including file formats, metadata, and tagging conventions.Conduct regular audits to maintain a clean and efficient repository.Collaboration & Stakeholder Management:Act as the primary point of contact for DAM-related queries across creative and marketing teams.Liaise with IT and external vendors to resolve technical issues and implement system upgrades.Reporting & Analytics:Generate usage reports, identify trends, and recommend improvements to assetmanagement workflows.Ensure compliance with brand standards and legal requirements for asset use.