Senior Manager, Conversion Experimentation (CRO) - Remote

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher

education

at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher

education

offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. What We’re Looking For: 2U is seeking a results-oriented Senior Manager, Conversion Experimentation to drive the acquisition optimization strategy for our Degree and Executive

Education

(Short Course) business lines. In this role, you will own the performance of the high-velocity "first touch" digital

experience

, focusing primarily on our Paid Landing Page (PLP) portfolio and organic program pages. Sitting at the intersection of Paid Media and User

Experience

, you will be responsible for ensuring that traffic generated from high-value channels (Paid Search, Social, Organic) lands on

experience

s designed to convert. You will lead a dedicated testing squad—partnering with Designers and Web Developers—to execute a rigorous roadmap of A/B tests aimed at maximizing Session-to-Lead and Lead-to-Enroll rates for our partners.

Responsibilities

Include, But Are Not Limited To: Acquisition they execute the vision. Oversee the end-to-end testing lifecycle, from hypothesis generation to QA and launch, ensuring a high velocity of experiments without sacrificing quality. Performance Analysis ability to distill complex data into clear instructions for creative and technical teams.

Other Attributes That Will Help You In This Role:

Experience

in the Higher

Education

, EdTech, or E-commerce sectors. Understanding of behavioral psychology principles (e.g., Urgency, Social Proof, Cognitive Load) as applied to web design. Basic understanding of HTML/CSS (enough to communicate effectively with developers).

Benefits

& Culture Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher

education

. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher

education

, then join us – and do work that makes a difference. We offer comprehensive

benefits

(unique per country) and excellent work/life balance. Full-time, U.S.

benefits

include: Medical, dental, and vision coverage Life insurance, disability, and 401(k) employer match Free snacks and drinks in-office Generous paid holidays and leave policies, including unlimited PTO Additional time off

benefits

include: volunteer days, parental leave, and a company-wide winter break The anticipated base salary range for this role is (59,800 - 84,400), with potential bonus eligibility. Salary offers are made based on the candidate’s

qualifications

,

experience

,

skills

, and

education

as they directly relate to the

requirements

of the position, budget for the position and cost of labor in the market in which the candidate will be hired. 2U Diversity and Inclusion Statement At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 2U is committed to providing reasonable accommodations during our recruitment process.

About

2U 2U partners with the worlds top universities and companies to develop and deliver

education

programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive

education

and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online

education

, enabling professionals to advance without pausing their careers. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all

responsibilities

,

duties

and

skills

required. All employees may be required to perform

duties

outside of their normal

responsibilities

from time to time, as needed. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job

benefits

and pay.