Director, Salesforce Architecture & GTM Systems

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world.

And we get to do the best work of our career and grow our

skills

surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: Ripple seeks a skilled Director - Salesforce Architect and GTM Systems Lead to be responsible for our GTM tech stack, emphasizing Salesforce.

The role

collaborates with Sales, Marketing, Customer Success, and Operations to provide scalable solutions that boost income, enrich customer interaction, and elevate data quality. Drive technical and strategic direction for our Salesforce platform to support business objectives and GTM system integration. WHAT YOU’LL DO: • Lead GTM systems strategy, ensuring alignment of Salesforce and coordinated tools with revenue-generating processes • Manage and mentor a small team of Salesforce Developers, Admins, and Business Analysts • Architect, build, and implement scalable Salesforce solutions • Develop and maintain a long-term GTM systems roadmap, prioritizing initiatives in collaboration with business collaborators • Translate complex business

requirements

into scalable, well-documented technical solutions • Coordinate Salesforce data architecture, including data modeling, de-duplication, governance, and compliance with security and privacy standards • Establish guidelines and standards for Salesforce development, configuration, and administration • Support GTM teams by optimizing processes for lead management, opportunity management, forecasting, quoting, onboarding, renewals, and customer support workflows • Evaluate, suggest, and implement new technologies to improve the GTM technology stack • Stay updated on Salesforce releases and new technologies, offering mentorship on adoption WHAT YOULL BRING: • 10 years of

experience

coordinating, developing, or architecting Salesforce, with a proven track record leading complex Salesforce implementations • Deep knowledge of Salesforce core products (Sales Cloud, Service Cloud) • Expertise in Salesforce data modeling, declarative automation, Apex, Visualforce, and Lightning Components • Strong understanding of GTM processes across Sales, Marketing, and Customer Success, with the ability to translate business needs into technical solutions • Hands-on

experience

with integrations to systems like marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and customer data platforms • Strong communication and collaborator management

skills

ability to work across functions and influence without formal authority • Salesforce certifications strongly preferred • Familiarity with project management methodologies such as Agile, Scrum, and Kanban is advantageous. •

Experience

with revenue intelligence, conversational intelligence, and sales engagement tools (such as Gong, Outreach, Salesloft) is advantageous