Associate Director, Paid Search & Social
Directive
Job Description
At Directive Consulting, were a performance marketing agency that specializes in working with SaaS and tech companies. Weve developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently.
Were always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today! At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.
As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If youre ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you! *This role is listed internally as Associate Director, Paid Media*
Overview
Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L. Role and
Responsibilities
Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod. Best Practices: AsD’s are directly responsible for ensuring that every one of their client’s follows best practices across all channels and mediums. In particular: LTV:CAC modeling Customer Generation Share of SERP Functional Content Breakdown Barriers: Every great campaign lives or dies at the moment of approval.
It’s your responsibility to understand these moments and support your strategist in earning a yes. Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader.
Build structure, create a cadence, support proactively, and empower your team with clear and concise communication expectation setting. Goals: NSM Attainment: 100% CSAT: 4.2 Bookings: 50k for each half of the year (total across pod for H1)