Social Media Manager Punjabi (Political)

Social Media Manager

On-site, Contractual role based in Mohali, Punjab.

Role Description

• Manage and execute social media strategy for political campaigns across platforms (Instagram, X, Facebook, YouTube)• Plan and oversee daily content calendars aligned with campaign narratives and news cycles• Monitor real-time political developments and lead rapid-response content execution• Coordinate with design, video, and content teams to deliver high-impact creatives• Track performance metrics (engagement, reach, sentiment) and optimize content accordingly• Build and maintain consistent political messaging, tone, and digital presence• Identify trends, hashtags, and audience sentiment to maximize visibility and engagement• Handle community management, including comments, DMs, and audience interaction when required

Qualifications

• Strong understanding of Indian politics, especially Punjab's political landscape• Proven experience (5+ years) in managing political or campaign-related social media accounts• Hands-on experience with platform tools (Meta Business Suite, X/Twitter tools, YouTube Studio, etc.)• Ability to interpret analytics and translate insights into content strategy• Strong command over written and spoken Punjabi• Experience in handling high-pressure, real-time content during elections or major political events• Understanding of audience segmentation, voter behavior, and narrative positioning• Basic knowledge of paid campaigns (boosting, targeting, ad performance) is preferred