Shopee Content Program & Initiatives Associate, Singapore Business Development

Job Description:The Shopee Content Business Development team drives the strategic growth of Shopee Livestream by building scalable programs and high-impact platform initiatives. We sit at the intersection of commercial strategy, seller performance, and customer experience—translating business goals into actionable programs that accelerate ecosystem growth. As a Programs & Initiatives Associate, you will lead end-to-end planning, execution, and optimisation of key initiatives that shape Shopee Livestream’s growth trajectory. This role combines structured program management, data-driven commercial thinking, and strong cross-functional collaboration to uplift seller performance, enhance user engagement, and deliver measurable business outcomes. Key Responsibilities:Lead strategic programs to support top platform priorities — from conceptualisation and business case development to execution and performance trackingIdentify growth opportunities for Shopee Live and propose actionable, data-backed strategies to drive sales and improve performance metricsMonitor campaign performance and sales trends, deriving key insights for future business planning and initiative designCollaborate with cross-functional teams (e.g., marketing, key account managers) to align on objectives, ensure seamless delivery, and resolve operational bottlenecksConduct market research and competitor benchmarking to enhance Shopee Live’s positioning and inform go-to-market strategiesDevelop and maintain performance dashboards, reports, and analytical models to track progress against KPIs and support data-driven decision-makingPrepare regular business reviews and communicate key findings and recommendations to internal stakeholdersContinuously improve internal processes and tools, driving efficiency and scalability in program execution and performance analytics

What We're Looking For:Bachelor’s Degree in any relevant fieldStrong analytical and problem-solving skills, with the ability to turn data into actionable insightsExcellent project management capabilities and attention to detailComfortable working in a dynamic environment with multiple stakeholdersStrong communication and interpersonal skills; experience working cross-functionally is a plusPrior experience in e-commerce, consulting, or program management is a bonus