Senior Manager - International Marketing
Bharat Serums and Vaccines Limited
Job Description
Role Type: Individual ContributorRole PurposeDrive end-to-end brand ownership across international markets by shaping strategy, enabling execution, and influencing HCP adoption-delivering consistent growth and strong brand equity.Key ResponsibilitiesBrand Strategy: Lead market-driven planning; define segmentation, positioning, and growth roadmap.Execution Excellence: Design and deploy impactful marketing initiatives (in-clinic, digital, scientific).Launch Leadership: Drive new product launches and market expansion with structured plans and strong KOL advocacy.Market Intelligence: Track performance, competition, and derive actionable insights for strategy refinement.Stakeholder Management: Build strong engagement with HCPs, KOLs, distributors, and internal teams; enable Sales with effective tools.Strategic Initiatives: Contribute to cross-functional programs that enhance business outcomes and efficiency. Experience & Qualification7+ years in Pharma Sales & MarketingProven experience in marketing roles (preferably international exposure)Postgraduate in Management Graduate in Life Sciences / Pharmacy Core CompetenciesStrategic thinking with execution focusStrong HCP orientation & stakeholder influenceInsight-driven decision makingOwnership mindsetClear and impactful communication