Senior Manager – Commercial Finance & Marketing Performance (APAC w/o China)

Who we areYou enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Senior Manager – Commercial Finance & Marketing Performance (APAC w/o China)The Senior Manager – Commercial Finance & Marketing Performance acts as a strategic finance partner to Marketing and Retail and is responsible for driving regional sales and profitable growth through disciplined Advertising & Promotion (A&P) management, lead generation optimization and sales funnel performance improvement.

More about the role: 1. Advertising & Promotion (A&P) Planning & Sales Funnel ModellingTranslate regional sales growth targets into measurable sales funnel targets:Appointment targetsLead generation targetsConversion targetsControl the regional A&P spend versus targetRecommend and approve budget reallocation based on performance trendsModel different A&P scenarios and their impact on expected salesProvide forward-looking analysis of conversion and revenue trendsImprove predictability of A&P spend and sales outcomes

• A&P OptimizationDefine, monitor, and report key performance metrics:Cost per Lead (CPL)Cost per Qualified Lead (CPQL)Cost per Acquisition (CPA)Return on Advertising Spend (ROAS)Evaluate performance by channel, campaign, customer segment and optimize the mixIdentify diminishing returns and optimal investment levelsAlign A&P investments with store capacity and conversion efficiencyProvide methodological support to Group Companies (GCs) to improve local campaign tracking and effectiveness
• Sales Funnel Management & Conversion ImprovementDrive transparency and performance improvement across the full commercial funnel:Appointment bookingShow-up rateLead generationQualificationTrialSales conversionAverage Selling Price (ASP)Sales per Unit (SPU)Standardize funnel definitions and data tracking across regionImprove reliability of the sales funnel reportingIdentify leakage points and define countermeasuresAlign tools and processes between local teams and central functionsSupport initiatives to improve conversion rates and average transaction value
• Retail & Commercial Performance (Retail X / WHS X)• Benchmark stores on:Sales drivers (Volume, ASP, Non-HI sales)Profitability (Local Contribution Margin)FTE productivity (Sales per Store FTE)Conversion performance (QL to Sales)Identify performance gaps and support action planningAnalyse store-level and key account performance scorecardsSupport pricing and discount campaign decisions with financial impact analysisStandardize KPI calculations and reporting formats across the region

More about you: Minimum 10 years in commercial analytics, marketing effectiveness, or sales operations within retail/FMCG. Proven track record in managing full-funnel metrics (Lead-to-Sales) and A&P budget planning.Advanced proficiency in sales funnel modeling, scenario planning, and ROI analysis (CPL, CPA, ROAS). Strong ability to link marketing spend to revenue outcomes and predict trends.Deep understanding of retail KPIs (ASP, conversion rates, FTE productivity, margin) and experience benchmarking store performance to identify gaps.Skilled in translating regional targets into actionable funnel goals, optimizing budget allocation, and standardizing data definitions across markets.Expert in data visualization (PowerBI/Tableau) and advanced Excel.

Strong financial acumen for pricing and discount impact analysis.Excellent stakeholder management with the ability to influence senior leadership, drive cross-functional alignment, and mentor local teams on best practices.

More about what we offer: As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer.We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace.

We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.