Senior Brand Business Leader, AWS Advertising and Social Media

Senior Brand Business Leader, AWS Advertising and Social Media Job ID: 10441234 | Amazon Web Services, Inc. The AWS Global Brand Team is seeking an experienced, strategic, and entrepreneurial Senior Brand Lead to serve as the embedded brand expert supporting the Developer Marketing team. This role brings deep brand expertise—positioning, narrative, creative strategy, and brand governance—to high-impact marketing initiatives targeting the global developer audience.

Sitting at the intersection of brand and developer marketing, you will ensure that every developer touchpoint reflects a consistent, compelling, and differentiated AWS brand experience. Key Responsibilities Serve as the brand lead for the Developer Marketing team’s innovation programs. Bring brand expertise to creative ideation, ensuring campaigns align with AWS brand positioning and voice, and elevate the quality and consistency of marketing activations targeting developer audiences.

Define and maintain brand positioning, messaging frameworks, and creative guidelines specific to developer audiences, ensuring consistency across all marketing activations. Partner with the Developer Advocate team and Developer Marketing leads to shape campaign narratives, validate creative concepts, and ensure brand alignment from ideation through execution. Develop brand measurement frameworks and creative quality standards for developer marketing initiatives, partnering with insights teams to track brand health, sentiment, and preference among developer audiences.

Cross-Cutting Responsibilities Serve as the brand expert across the developer marketing portfolio, ensuring creative excellence and brand consistency from planning through execution. Drive brand evaluation and creative quality reviews within the developer marketing team’s initiatives, working with D:SE, Customer Research, Developer Relations, Creative, and Senior Leaders. Own brand guidelines, positioning documents, and messaging architecture for the developer audience; keep them current as market and brand evolves.

Contribute brand perspectives to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders up to Director level. Influence partner team roadmaps and creative direction, ensuring brand coherence across Developer Marketing, Events, Advertising, and Social teams. Act as a brand mentor for Campaign Project Managers (CPMs) and junior marketers, building brand capability across the team.

Actively develop and champion brand best practices, playbooks, and training for the broader developer marketing organization. Basic Qualifications Bachelor's degree in marketing, communications, business, or equivalent. 6+ years of brand management, or creative experience, with demonstrated expertise in building and evolving brand positioning. 5+ years as a brand strategist, brand lead, or senior creative strategist in an agency, brand team, or equivalent in-house role. 4+ years leading brand for cross‑functional campaigns and partnering with creative teams through complex, multi‑stakeholder initiatives. Demonstrated ability to define brand positioning, messaging frameworks, and creative strategies with limited guidance in ambiguous environments.

Preferred Qualifications Experience maintaining brand consistency and creative quality across digital, social, experiential, and developer community channels. Strong organizational and time management skills with the ability to manage multiple brand workstreams, stakeholder reviews, and creative approvals in a fast‑paced environment. Excellent written and verbal communication skills with proven ability to influence creative direction and present brand to senior leaders.

Deep understanding of brand building principles and how to apply them to technical/developer audiences who value authenticity and substance over traditional marketing. Experience developing brand positioning or messaging for developer‑focused products, platforms, or communities. EEO Statement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Benefits The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Location USA, WA, Seattle – 125,400.00 – 169,600.00 USD annually Posting History Posted: April 13, 2026 (Updated about 24 hours ago) Posted: June 5, 2026 (Updated 2 days ago) Share this job Important FAQs for current Government employees: https://amazon.jobs/en/faqs#faqs-for-us-government-employees #J-18808-Ljbffr