Portfolio Analytics & Strategy Group Manager - Marketing & Customer Analytics

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success. This role is based in Wilmington, DE; Pittsburgh, PA; or Tysons Corner, VA.

Role Overview

We are seeking a senior, strategic analytics and campaign delivery leader to head Cards and Lending campaign execution and analytics across Consumer Card, Business Card, Unsecured Installment Loans (UIL), HELOC, and Mortgage products. The Senior role is accountable for end‑to‑end campaign delivery, governance, optimization, and performance insights, while setting the strategic direction for how campaigns are executed, measured, and scaled.

Key Responsibilities

• Own strategic oversight of Cards and Lending campaign delivery, ensuring alignment with business objectives, risk frameworks, and marketing priorities across all supported products.
• Define and evolve the campaign delivery operating model, including governance, controls, and approval processes.
• Act as a senior thought partner to Marketing and Product leaders, translating campaign performance insights into clear strategic recommendations.
• Lead the execution, audit, review, and approval of campaign selection criteria and ensure high‑quality final campaign delivery across prescreen and non‑prescreen channels.
• Provide strategic oversight of campaign execution platforms (e.g., Experian Ascend Marketing), including data availability, data flows, and execution readiness.
• Drive continuous improvement of campaign processes and data flows, identifying opportunities to enhance efficiency, scalability, and control within execution platforms.
• Partner closely with Credit Policy, Marketing, Modeling, and external vendors to ensure campaigns are executed efficiently and in line with business and regulatory requirements.
• Serve as a senior point of escalation for complex campaign delivery issues, providing decisive leadership and resolution.
• Lead campaign delivery reporting and tracking across channels (Branch, Online Banking, Mobile, Call Center) and products (Cards, UIL, HELOC, Mortgage).
• Analyze campaign delivery gaps, identify optimization opportunities, and clearly communicate insights and recommendations to senior stakeholders.
• Support market and product expansion efforts through acquisition‑focused analytics, including market sizing, market share analysis, win‑rate analysis, and credit profile insights by geography.
• Lead, develop, and inspire a 7‑member team (4 full‑time employees and 3 contractors), fostering a culture of accountability, urgency, and continuous improvement.
• Set clear priorities, coach senior team members, and ensure the team delivers consistently high‑quality outcomes at scale.

Preferred Skills & Experience

• 15+ years of progressive experience in marketing analytics, campaign delivery, or related roles within financial services or lending.
• Demonstrated senior leadership experience managing teams and influencing across Marketing, Product, Risk, and Analytics organizations.
• Deep knowledge of retail lending products, including credit cards, personal loans, business cards, HELOC, and mortgage.
• Strong expertise in prescreen and non‑prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes.
• Proven ability to translate complex analytics into executive‑level insights and decisions.
• Familiarity with campaign execution and analytics tools such as Experian Ascend Marketing, Tableau, SQL, Hadoop, Hive, and Python (preferred).
• Excellent communication, leadership presence, and results orientation, with a strong sense of accountability and urgency.

Qualifications

• Bachelor’s degree required; Master’s or PhD preferred.
• 8+ years of industry‑relevant experience, with at least 5 years of prior management experience.
• Proven leadership experience with a moderate to large scope of responsibility.
• Relevant certifications or licenses are not required.

Pay Transparency

Base Salary: $110,000.00 – $221,650.00. Salaries may vary based on geographic location, market data, and individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business, and/or individual performance.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Options for full‑time employees include medical/prescription drug coverage (with a Health Savings Account feature), dental and vision, life insurance, short and long‑term disability, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement, adoption, surrogacy, and doula reimbursement, educational assistance, and a robust wellness program with financial incentives. Paid time off includes maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days; 15 to 25 vacation days per year depending on career level; and additional days based on years of service.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.