Group Lead Generation & Demand Generation Manager

About us: Prosure was Founded in 2005 by Prof R G Limaye from IIT Bombay. We have completed more than 10,000 projects in last 20 years in India, Middle east and Africa. 1. For old buildings we conduct structural audits and do waterproofing and structural repairs. 2.

For new buildings, we do complete design and Turnkey construction including interiors and furniture on a cost plus model, resulting in substantial savings for the client without compromising quality. 3. For societies we do Re-development projects based on the modified dm model with feasibility study starting at rs ten thousand only. Our concrete testing lab is NABL accredited for 17 years.

Few success stories are 1.Repair of existing structure for Amazon in record time and 2. Repair & waterproofing for Industrial plants for BASF following all safety norms. Currently we are constructing a large building complex of around 1 lac sq ft for a trust at Pandharpur.

Position: Group Lead Generation & Demand Generation Manager Department : Marketing Location: Mumbai(Andheri East) Experience: 5 + Years Qualification: Bachelor's Degree in Marketing, Masters in Business Administration, Communications, or a related field.Key Skills: 1. Lead Generation Execution 2. Projects Today and Project Database Management 3.

LinkedIn Lead Generation 4. Google Ads and Digital Campaign Implementation 5. SEO and Content-Based Lead Generation 6.

Lead Qualification and Database Management 7. Campaign and Outreach Management 8. Sales Team Coordination 9.

Vendor, Agency and Consultant Coordination 10. Reporting and Performance Tracking 11. CRM and Follow-Up Discipline 12.

Market Feedback and Improvement Inputs Role: Group Lead Generation Champion / Demand Generation Lead for 2 Civil Engineering Companies and 1 AV Product Company Role Objective: The primary responsibility of this role is to generate a steady pipeline of qualified leads and meetings for clearly defined products and services, using already defined positioning, USP, customer segments, competitor differentiators, battle cards, and sales messaging. This is a hands-on execution role focused on lead sourcing, campaign implementation, follow-up coordination, data tracking, and continuous improvement of lead quality and conversion. Key Responsibilities 1.

Lead Generation Execution Plan and execute daily, weekly, and monthly lead generation activities across multiple channels. Use tools such as Projects Today, LinkedIn, Google Ads, SEO, email campaigns, WhatsApp campaigns, industry directories, databases, associations, and online research to identify potential customers. Build a consistent pipeline of target companies, decision makers, influencers, consultants, architects, project owners, contractors, developers, institutions, industries, trusts, hospitals, schools, factories, and other relevant customer groups.

Focus on generating qualified leads that can convert into one-on-one meetings, site visits, enquiries, proposals, and business opportunities. 2. Projects Today and Project Database Management Use Projects Today and similar project intelligence platforms to identify relevant ongoing, upcoming, and planned projects. Filter projects based on geography, sector, project stage, project size, ownership type, and business relevance.

Identify the right stakeholders for each project, including project owners, consultants, architects, contractors, procurement heads, project managers, and decision makers. Prepare actionable lead sheets from project data and coordinate with the sales team for outreach and follow-up. Track the progress of each project lead from identification to contact, meeting, proposal, negotiation, and closure. 3.

LinkedIn Lead Generation Use LinkedIn and LinkedIn Sales Navigator, if available, to identify decision makers and influencers. Create and manage prospect lists based on target sectors, locations, designations, companies, and project relevance. Send connection requests, follow-up messages, introductory communication, and meeting requests using approved messaging templates.

Engage with relevant posts, groups, industry discussions, and company updates to build visibility and open conversations. Track LinkedIn outreach performance, including connections sent, acceptance rate, replies, qualified leads, and meetings generated. 4. Google Ads and Digital Campaign Implementation Coordinate and execute Google Ads campaigns based on approved keywords, landing pages, service offerings, and target geographies.

Monitor campaign performance daily or weekly, including impressions, clicks, enquiries, cost per lead, and lead quality. Work with consultants or agencies for technical setup, but take ownership of campaign follow-up, lead tracking, and result reporting. Ensure that every lead generated through Google Ads is captured, categorized, followed up, and reviewed for quality.

Recommend improvements in keywords, ad copy, landing pages, and targeting based on actual lead performance. 5. SEO and Content-Based Lead Generation Coordinate SEO activities to improve visibility for defined services, sectors, and geographies. Work with internal teams or consultants to publish blogs, service pages, case studies, FAQs, project pages, and thought-leadership content.

Ensure that SEO content is aligned with the company’s USP, customer pain points, and lead generation objectives. Track website enquiries, keyword rankings, traffic quality, and conversions. Convert website visitors and content engagement into actual leads through calls-to-action, enquiry forms, downloadable material, and follow-up campaigns. 6.

Lead Qualification and Database Management Maintain a clean, updated, and structured lead database. Capture all relevant lead information, including company name, contact person, designation, phone number, email, location, project details, source, requirement, lead stage, next action, and follow-up date. Qualify leads based on defined criteria such as project relevance, budget potential, decision-making authority, urgency, geography, sector, and fit with company services.

Remove irrelevant, duplicate, low-quality, or non-actionable leads from the active pipeline. Ensure that no qualified lead is lost due to poor tracking or delayed follow-up. 7. Campaign and Outreach Management Execute targeted outreach campaigns for specific sectors, services, geographies, and customer groups.

Run campaigns through email, LinkedIn, WhatsApp, phone coordination, webinars, events, association databases, and industry platforms. Use approved sales collaterals, pitch decks, brochures, case studies, battle cards, and service notes while communicating with prospects. Coordinate with the founder, consultants, and sales team to refine campaign messaging based on actual market response.

Track campaign-wise lead generation, response rate, meeting conversion, proposal conversion, and closure contribution. 8. Sales Team Coordination Work closely with the sales team to hand over qualified leads with proper background information. Ensure that every lead passed to sales has clear next steps, contact details, requirement summary, source, and suggested pitch angle.

Follow up with the sales team to track whether calls were made, meetings were fixed, proposals were sent, and opportunities moved forward. Maintain visibility on the full lead journey from lead generation to closure. Support sales by preparing prospect briefs, company background notes, project details, competitor references, and relevant talking points. 9.

Vendor, Agency and Consultant Coordination Coordinate with digital marketing agencies, SEO consultants, Google Ads specialists, designers, content writers, website developers, database providers, and other external partners. Ensure that agencies are executing approved plans on time and with measurable output. Review agency reports critically and connect marketing metrics with actual business results.

Avoid vanity metrics and focus on leads, qualified enquiries, meetings, proposals, and revenue opportunities. 10. Reporting and Performance Tracking Prepare daily, weekly, and monthly lead generation reports for management. Track key performance indicators such as: * Number of new leads generated * Number of qualified leads * Number of calls or outreach actions completed * Number of LinkedIn connections and responses * Number of meetings fixed * Number of proposals generated from marketing leads * Campaign-wise cost per lead * Lead-to-meeting conversion ratio * Meeting-to-proposal conversion ratio * Proposal-to-closure conversion ratio * Source-wise lead quality * Pipeline value generated Present clear insights on what is working, what is not working, and what needs to be improved. 11.

CRM and Follow-Up Discipline Ensure disciplined use of CRM, Excel tracker, or any approved lead management system. Update lead status regularly and accurately. Create reminders for follow-ups and ensure timely action on every active lead.

Maintain proper lead ageing reports to identify stuck, inactive, or delayed opportunities. Build a culture of structured follow-up so that leads are not wasted. 12. Market Feedback and Improvement Inputs Collect market feedback from prospects, sales calls, meetings, campaigns, and competitors.

Report common customer objections, pricing concerns, competitor mentions, service gaps, and frequently asked questions. Share practical feedback with the founder, consultants, and sales team to improve pitch decks, battle cards, landing pages, campaign messaging, and sales communication. Use real market response to continuously improve the quality of lead generation.

Expected Outcome The person should be able to create a predictable and measurable lead generation engine for the company. The success of this role will be measured not by branding activity alone, but by the number and quality of qualified leads, meetings, proposals, and revenue opportunities generated through systematic execution.