Founder's Office Associate

Mindset for This RoleWe are looking for a high-ownership individual to work closely with the founder to turn business priorities into action, execution, and measurable outcomes.The right person will be data-driven, detail-oriented, commercially aware, and comfortable working in a fast-moving startup where ownership matters. They will notice gaps, follow through without reminders, solve problems, and help keep the business moving forward.

About Soho TigerAt Soho Tiger, we see silver as the future of adornment. We bring together modern silver jewellery from India and around the world - designed for versatile moments.We are an early-stage D2C brand building an omnichannel presence. Our retail store has helped us validate customer interest, understand buying behaviour, and build our first proof of concept.

Our next phase is focused on strengthening our e-commerce website, expanding across marketplaces, and eventually growing our retail footprint as we build a stronger digital growth engine.

Role OverviewThis role exists to help the founder convert business priorities into consistent execution as Soho Tiger scales from its first retail proof of concept into a stronger omnichannel business.The person in this role will help the business run smoothly across online and offline channels - strengthening retail performance, supporting e-commerce execution, improving customer follow-through, and ensuring revenue opportunities are not missed due to operational gaps.This role requires someone who is comfortable with ambiguity, learns quickly, rolls up their sleeves, and figures things out without waiting for perfect instructions.

Team & Execution ContextSoho Tiger has a small team of around 6 people across retail sales, jewellery design, e-commerce and backend operations, social media, and office support.This role is not expected to personally execute every deliverable across the business. Some work will be executed directly, some will be driven through other team members and monitored for completion, and some will involve coordination and administrative support - schedules, leaves, hiring support, follow-ups, and weekly tracking.The person in this role will need to build a strong working knowledge of retail operations, e-commerce workflows, and inventory systems - well enough to ask the right questions, identify gaps, step in when needed, and ensure execution does not get stuck.

Role PillarsPillar 1 - Business Execution, Systems & Founder PrioritiesBring structure, ownership, and follow-through to key business priorities so that work moves from discussion to execution.Work closely with the founder to understand priorities, convert them into clear action items, and ensure timely follow-through.Track open tasks, owners, timelines, dependencies, and next steps across key business areas.Create and maintain simple systems, trackers, and reports to improve visibility and reduce dependency on verbal follow-ups.Coordinate with internal team members, vendors, and external partners to ensure work moves forward without unnecessary delays.Identify execution gaps, bottlenecks, or recurring issues and take practical steps to resolve them.Support special projects, new initiatives, and founder-led priorities by helping get them off the ground.Use tools, AI, and structured ways of working to improve speed, clarity, and efficiency.Step in wherever needed to keep priorities moving, especially when ownership is unclear or work is stuck.

Pillar 2 - Growth & Revenue Follow-throughEnsure growth opportunities are captured, tracked, followed up, and converted across online and offline channels.Work closely with the founder to move growth initiatives, campaigns, offers, and experiments from idea to execution.Track customer inquiries, leads, follow-ups, and unresolved conversations across Instagram, WhatsApp, store visits, and other channels.Ensure customer interest is followed through until it converts into a store visit, purchase, or clear closure.Support the execution of marketing campaigns, store activations, collaborations, offers, and local growth experiments.Monitor campaign responses, customer behaviour, sales patterns, and lead quality to identify what is working and what needs improvement.Maintain simple growth trackers and share regular updates on leads, conversions, follow-ups, and missed opportunities.Identify revenue leaks and suggest practical actions to improve conversion, repeat visits, and customer engagement.

Pillar 3 - Retail, Customer Experience & Omnichannel OperationsEnsure the retail store, digital channels, inventory systems, and customer journey work together smoothly to support business growth.Maintain strong awareness of daily retail activity, walk-ins, customer conversations, sales, and overall store performance.Work closely with the sales associate to ensure store readiness, product presentation, customer service standards, and customer follow-through are maintained.Track footfall, conversion, customer feedback, buying patterns, and lost sales opportunities.Coordinate with the backend/e-commerce operations associate on product uploads, product information, pricing, inventory visibility, order coordination, and marketplace-related tasks.Help ensure smooth handoffs between Instagram, WhatsApp, website, marketplaces, and the retail store.Build working knowledge of retail operations, e-commerce workflows, and inventory systems to identify gaps, ask the right questions, and step in when required.Support store events, promotions, activations, and local marketing efforts that drive footfall and customer engagement.Coordinate with the social media team on execution support such as campaign timelines, content requirements, and operational follow-ups.Capture customer feedback and convert it into useful inputs for product, merchandising, marketing, and service improvements.

Requirements & QualificationsExperience2-3 years of experience in a founder's office role, or 4-5 years of overall experience in e-commerce operations, growth operations, business operations, or consumer brand roles.Skills & CapabilitiesStrong organisational skills with the ability to manage multiple priorities, follow-ups, and deadlines.Clear communication skills and the ability to coordinate with team members, vendors, and external partners.Comfort with Excel/Google Sheets, documents, presentations, and simple tracking and reporting systems.Ability to use data, customer feedback, and basic business metrics to identify gaps and improve execution.Openness to using AI and modern productivity tools to improve speed, clarity, and efficiency.Ability to learn quickly and build context across new business areas.Preferred, but not mandatoryExperience in a startup, D2C brand, jewellery, fashion, lifestyle, retail, or consumer brand environment.Familiarity with retail operations, e-commerce workflows, customer experience, inventory management, CRM/ERP tools, Shopify, marketplaces, or order management workflows.Experience coordinating with small teams across sales, operations, marketing, design, or customer support.

Compensation & GrowthCompensation will be discussed based on experience, capability, and overall fit for the role.This role is designed as a growth path for someone who wants to develop into a future business head, vertical lead, or channel lead as Soho Tiger scales. Over the next 2-3 years, the person will be groomed to take on larger ownership across a business vertical, growth channel, retail expansion, or digital commerce.The person in this role will work closely with the founder and gain direct exposure to how an early-stage consumer brand is built, tested, operated, and scaled across offline and online channels.This is also a strong fit for someone who eventually wants to build their own brand or business, and is looking for hands-on experience in how a consumer brand is built from the inside.For individuals who demonstrate strong ownership, performance, and long-term alignment with the business, there may be future opportunities to participate in long-term incentive programmes, including potential equity or ESOP participation as the company evolves.