Director of AI Marketing

Job Title: Director of AI Marketing (CoTester)Location: Pune / On-siteDepartment: MarketingReporting to: CMO / CEOExperience: 8-12+ years (3-5+ years leading teams)Type: Full-time

About CoTester

CoTester is building the next generation of AI-powered software testing - enabling QA teams and engineering leaders to automate faster, test smarter, and ship with confidence. We're not just another test automation tool - we're creating an intelligent testing co-pilot that changes how modern teams build software.

Role Overview

We're looking for a Director of AI Marketing to lead and scale CoTester's marketing strategy - focused on positioning, growth, and category creation. This role demands someone who understands AI-led product storytelling, can build high-impact GTM strategy, and can drive growth through content, community, partnerships, and performance marketing.

This is a leadership role where you will define the voice of CoTester, shape the narrative of AI in testing, and directly influence revenue growth.

Key Responsibilities:

• AI Product Positioning & Messaging
• Own CoTester's positioning, value messaging, and narrative in the AI testing space. • Translate complex AI capabilities into simple, high-impact customer stories. • Build differentiated messaging against competitors (AI testing, automation platforms, cloud testing players).
• Category & Thought Leadership
• Establish CoTester as a category leader in AI-driven software testing. • Drive executive and brand credibility through content, speaking, and opinion-led marketing. • Create a repeatable system for thought leadership: blogs, LinkedIn, podcasts, webinars, reports.
• Growth & Demand Generation
• Build and scale acquisition channels (SEO, content, performance marketing, paid social, email). • Drive pipeline and revenue via high-converting campaigns and lead-to-SQL systems. • Improve conversion rates across funnel stages (lead trial/demo POC close).
• PLG + Product Marketing Strategy
• Work closely with Product and Engineering to launch AI features and enhancements. • Build GTM plans and product launch playbooks. • Improve onboarding, activation, and retention through lifecycle and in-product marketing.
• Community, Partnerships & Influencers
• Grow a community of testers, automation engineers, and QA leaders around CoTester. • Build partner marketing motions with consulting firms, QA communities, and tool ecosystems. • Collaborate with influencers and practitioners in QA/DevTools to drive adoption.
• Team Leadership & Marketing Operations
• Lead and scale a performance-oriented marketing team (content, demand gen, design, PMM). • Implement strong reporting and analytics dashboards (CAC, conversion, pipeline velocity, ROAS). • Drive experimentation culture: rapid iterations and campaign optimization.

How to Apply:

We want to hear from you! Please submit your resume to with the subject line: "Director of AI Marketing - TestGrid"

TestGrid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees