Digital Experience Designer

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the RoleTo create human-centered designs that enhance usability, accessibility, and satisfaction across digital and physical touchpoints, aligning with business goals and customer needs.

Key Roles & Responsibilities:User Research & InsightsConduct qualitative and quantitative research (interviews, surveys, usability testing).Analyze user behavior, pain points, and motivations.Translate insights into actionable design decisions.Information Architecture & Interaction DesignDevelop user flows, wireframes, and prototypes.Structure content and navigation for clarity and efficiency.Ensure intuitive interaction patterns across platforms.Visual & Interface Design.Collaborate with UI designers or front-end developers to create high-fidelity designsMaintain consistency with brand guidelines.Collaboration & Stakeholder EngagementWork closely with product managers, developers, and business teams.Present design rationale and user insights to stakeholders.Facilitate design thinking workshops or co-creation sessions.Usability Testing & IterationPlan and conduct usability tests.Analyze feedback and iterate designs accordingly.Validate design decisions with real users.Documentation & HandoffEnsure smooth handoff and support during implementation.Maintain design documentation for future reference.

Job Requirements:Education – A bachelor’s degree at minimum Experience – At least 4 years of working experience as UI/UX designer or researcher In-depth knowledge of business operation of insurance or financial services will be a huge advantage Expert knowledge in using Figma to design user flows, UI, and prototypes Experienced in using project management tools preferably JIRA Basic understanding of programming languages is a plus