Category Head - Luxury Kitchen - Nilaya Anthology
Asian Paints
Job Description
Designation: Category Head - Luxury KitchenReporting to: Associate General Manager - Nilaya AnthologyJob Location: Nilaya Anthology, Lower Parel, Mumbai Mandatory Requirements:Minimum 5 years of experience in Luxury Kitchen categoryExperience and knowledge of kitchen category is a mustExperience in Mumbai market is preferred (not mandatory) JD:Job Purpose: The position is that of a Category Head of Luxury Kitchen. Role will involve driving the category revenue and P&L management. He/She will be in-charge of end-to-end customer experience including pre-sales, sales, installation and after-sales service of the category.
He / She will be handling an in-store sales team responsible for pitching & maintaining relationship with the Customers, Architects and Interior Designers, servicing their requirements and driving sales of the categoryKey Performance Indicators:Revenue and P&L management- Drive revenue for the Luxury Kitchen category along with maintaining healthy bottom-lineAID (Architects and Interior Designers) Management- Maintain relationship with the current pool of AIDs and add new AIDs to the portfolio. Service the requirements of AIDs and pitching new products/brands to themCustomer Experience- In-charge of end-to-end customer experience including pitching & assisting clients during selection process up till installation. Responsible for seamless after-sales customer serviceLead Generation - Increase Market share- Create sales funnel through lead generation and conversionIdentify the customer needs & new trends in the market - by spending time on the ground & interacting with AIDs, subsequently incorporating such insights to provide newer designs.
Developing processes to create an effective sales organization; proactively identifying changes in market demand and modifying strategies for expansion of market share & achievement of revenue targetsRelationship Management with Brands- Coordinate and work closely with international brand partners. Relationship Management with International brand teamsDemand forecasting- Maintain sales trackers on a regular basis, to be shared on weekly basis along with stage of negotiation & movement of products. Have accountability for category reporting, such as forecasting demand, analysis of YTD and prior year sales, etc. (to help in placing orders with vendors)Team Management- Handle a team of people across multiple verticals : sales, installation and after sales.
Lead the team to drive the category objectives