Brand Manager

About the Role

We are looking for a high-impact Brand Manager to drive brand strategy and execution across Emmvee Group's portfolio of businesses. This role requires a blend of strategic thinking, hands-on execution, and cross-functional leadership to build cohesive, differentiated, and high-performing brands.

You will work closely with leadership, business teams, and external partners to shape brand narratives, drive demand, and deliver measurable business outcomes.

Key Responsibilities

• Brand Strategy & Positioning
• Develop and refine brand positioning across multiple business verticals- Build long-term brand strategy aligned with business growth objectives- Ensure consistency in messaging, tone, and visual identity across touchpoints
• Integrated Campaigns & Execution
• Conceptualize and execute 360 marketing campaigns (digital, offline, content, partnerships)- Drive campaign planning from insight to execution to performance analysis- Collaborate with creative, media, and digital agencies to deliver high-quality output
• Business & Category Understanding
• Develop a strong understanding of the solar/energy ecosystem and related categories- Translate product and category insights into compelling consumer narratives- Support go-to-market strategies for new launches and innovations
• Stakeholder & Cross-functional Management
• Work closely with sales, product, digital, and leadership teams to align brand efforts with business priorities- Act as the central point of contact for brand across all business units- Manage external agencies and vendors effectively
• Performance & Analytics
• Define success metrics and track campaign performance- Use data and insights to optimize campaigns and improve ROI- Drive a performance-driven marketing culture
• Content & Digital Ecosystem
• Oversee content strategy across platforms (social, web, video, etc.)- Ensure strong storytelling and audience engagement- Stay updated on emerging platforms, formats, and trends
• Education & Qualifications

Bachelor's degree in marketing, Business Administration, Communications, or a related fieldMBA or Postgraduate degree in Marketing / Brand Management is preferredCertifications or coursework in digital marketing, brand strategy, or analytics (e.g., from platforms like Google, Meta) are a plusStrong foundation in marketing principles, consumer behaviour, and brand building

What We're Looking For

• 5-7 years of experience in brand marketing / integrated marketing- Strong experience in managing end-to-end campaigns (strategy to execution)- Ability to operate in a fast-paced, evolving, and multi-business environment- Strong stakeholder management and communication skills- Analytical mindset with comfort in using data for decision-making- Experience working with agencies and cross-functional teams- Prior experience in B2B, energy, or tech-led businesses is a plus

Key Traits for Success

• Ownership mindset with bias for action- Strategic thinker who can also execute hands-on- Ability to simplify complex categories into compelling stories- High attention to detail and quality- Strong collaboration and influence skills

Why This Role Matters

This role sits at the intersection of brand, business, and growth. You will play a critical role in shaping how Emmvee Group is perceived across markets and in driving consistent, high-impact brand experiences across all businesses.

Reporting To

Head of Brand

Bonus (Good to Have)

• Experience in scaling brands across multiple categories- Exposure to performance marketing and digital funnels- Experience in launching new products or entering new markets

How to Apply

Please share your resume along with a portfolio of campaigns or work samples demonstrating your role in strategy and execution to