Art Director/Designer (Wellness & Lifestyle)

Location: New York

About Us

We`re Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role

We are seeking a design-driven Art Director to lead the visual evolution of the brand`s US social presence.

This role goes beyond campaign adaptation. The AD will co-own the development of brand social imagery, define visual territories for product launches, and build distinctive, scroll-stopping visual realms for social-first environments.

The ideal candidate combines strong aesthetic judgment with deep understanding of social media behavior and advanced AI-driven creative creations.

Key Responsibilities

Visual Territory & Brand Social Imagery

• Define and evolve the brand`s social visual language for the US market

• Build and maintain distinctive visual realms for launches, seasonal moments, and always-on content

• Translate product positioning into clear, recognizable social imagery

• Ensure visual cohesion across campaigns and ongoing content

Social-First Execution

• Develop scroll-stopping first-frame visual hooks

• Create premium, eye-catching content tailored for social platforms

• Adapt campaign assets into dynamic, platform-native formats

• Elevate everyday content into brand-ownable visual systems

Innovation, Format & Aesthetic Intelligence

• Stay deeply aware of emerging social formats across platforms.

• Track aesthetic shifts within US wellness and lifestyle culture.

• Monitor platform/niche-driven aesthetic waves, wellness micro-communities, and evolving lifestyle visual codes

• Identify new platform-native behaviors (AI-first environments, hybrid real + generated visuals, format mashups, creator remix culture)

• Translate emerging aesthetic movements into brand-ownable executions

• Proactively introduce new visual territories before they are saturated

• Understand how AI-native or 3D content is reshaping expectations of "real," "aspirational," and "authentic"

• Continuously evolve the brand`s social presence to reflect mixed-media culture without losing brand clarity

AI-Driven Creative Development (Required)

• Actively use AI image-generation tools as part of daily creative workflow

• Develop AI-assisted visual concepts aligned with brand tone and regulatory context

• Open to understand prompting, refinement, and visual control within AI systems

• Maintain brand credibility while experimenting with AI-driven aesthetics

Collaboration

• Co-develop ideas with Social Creative

• Partner with Video Creator to ensure visual cohesion across static and motion

• Prepare assets for motion adaptation and platform deployment

• Contribute to creative reviews

• Own client presentations in collaboration with key team members